Transparency


Got Your 6 strives to be as transparent as possible. The information below is designed to allow users to understand all Got Your 6 sources. Here the user can see the various types of funding and support distributed by the Got Your 6 campaign.

The Got Your 6 Campaign

Got Your 6 is a collective impact campaign that works to bridge the civilian-military divide. It unites the entertainment industry and the federal government with top national veteran-focused nonprofits to ignite a new conversation in America. The campaign’s efforts shift cultural perceptions, so that veterans and military families are perceived as leaders and civic assets.

The Got Your 6 campaign is a collaborative initiative organized and run by Be the Change, Inc., (BTC) a nonprofit public charity recognized by the IRS as tax-exempt under Section 501(c)(3) of the Internal Revenue Code. (View the IRS tax-exempt designation letter for Be the Change, Inc.) Got Your 6 is a campaign of BTC. BTC is responsible for the planning, management, and support of the campaign. BTC is responsible for staffing the campaign (including providing the Executive Director and other directly employed staff) and coordinating and maintaining contracts with consultants. BTC is also responsible for all financial aspects of the campaign. The BTC Board of Directors provides governance for the Got Your 6 campaign, in close coordination with the advice and recommendations of the nonprofit partners and entertainment industry supporters of Got Your 6.

Be The Change, Inc.

Be the Change, Inc. is a nonprofit organization, recognized as tax-exempt by the IRS under Section 501(c)(3) of the Internal Revenue Code. Headquartered in Boston, Massachusetts, Be the Change creates and manages national issue-based campaigns, such as Got Your 6, ServiceNation, and Opportunity Nation, driven by broad cross-sector coalitions that inspire culture change and accelerate public policy development to bring about positive changes in our society.

Entertainment Industry Supporters

Got Your 6’s entertainment industry supporters are the major studios, networks, and talent agencies in Hollywood. Working together, these companies provide strategic direction and resources critical to the success of the campaign. Executives from these companies meet regularly, and the industry leads on Got Your 6 efforts for media coverage, script integration, events, and the support of talent and executives. The entertainment industry supporters do not provide direct funding to the operations of the campaign, but do offer significant in-kind contributions. The type and level of in-kind contributions vary company to company. Some examples of in-kind support include, but are not limited to: access to talent, production support, event and meeting space, access to content creators, and pro bono airing of PSAs on broadcast and cable networks.

Nonprofit Partners

The nonprofit partners of Got Your 6 have established tangible and measurable goals in six key pillars of veteran reintegration: jobs, education, health, housing, family, and leadership. All of the campaign’s nonprofit partners are, like BTC, Section 501(c)(3) public charities. Eight of the nonprofit partners have taken leading roles and created commitments in each of the six pillars that have demonstrated impact. Lead nonprofit partners develop a plan to track progress toward the goals, establish a method to engage the general public, and formulate a strategy to utilize the resources of the campaign. Strategic nonprofit partners provide guidance to the campaign, contribute unique best practices, and assist in the execution of the activation campaign across all pillars. These nonprofits serve as the subject matter experts for the Got Your 6 campaign and work with the entertainment industry partners to drive strategic objectives.

Use of Online and Mail Donations Designated for Got Your 6

All donations directly support the work of the Got Your 6 campaign. Since 2015, Got Your 6 has distributed more than $5 million in grants. Donate today and support our work to empower veterans and build stronger communities.

Got Your 6 provides proof of progress, and all donations directly support the work of Got Your 6.

Got Your 6 is a campaign of Be The Change, Inc.—a 501(c)(3) nonprofit organization under federal tax guidelines. Donations made to Got Your 6 are tax deductible to the extent allowed by law.

All products sold in the online store for Got Your 6 directly support the work of Got Your 6 to empower veterans and strengthen communities.

Grant Making

Because of their partnership with Got Your 6, our nonprofit partners receive millions of dollars in in-kind support and direct financial support.

2015: Got Your 6 awarded $871,875 in grants to the nonprofit partners of Got Your 6.
2014: Got Your 6 awarded $1,270,417 in grants to the nonprofit partners of Got Your 6.
2013: Got Your 6 awarded $2,950,662 in grants to the nonprofit partners of Got Your 6.
2012: Got Your 6 awarded $180,000 in grants to the nonprofit partners of Got Your 6. Got Your 6 also facilitated additional donations to our nonprofit partners from other sources totaling $365,000.

HOW WE ENSURE ONLINE AND MAIL DONATIONS SUPPORT THE SIX PILLARS OF VETERAN INTEGRATION

Distribution of Grants

Since 2015, Got Your 6 has distributed more than $5 million in grants. Donations support our work to empower veterans and build stronger communities.

Got Your 6 provides proof of progress, and all donations directly support the work of Got Your 6.

Be the Change, Inc. annually awards a grant to nonprofit partners (recognized by the IRS as exempt under Section 501(c)(3) of the Internal Revenue Code) that are working in the veteran empowerment movement. Grants are intended to fund impactful projects in one of the following issue areas outlined below.

Grants will be distributed to nonprofit organizations working in the veteran empowerment movement. Specifically, grants are intended to fund impactful projects in one of the following issue areas, broadly defined thus:

  • Service: empowering veterans and military families to strengthen communities through opportunities for continued service
  • Business: promoting veteran entrepreneurship and expanding veteran and spouse hiring and retention
  • Innovation: infusing the veteran-focused nonprofit sector with innovation and implementing effective approaches to existing issues in the field
  • Localized collaboration: uniting local chapters and communities of veteran empowerment organizations to create strong community networks
  • Health and wellness: ensuring physical, emotional and mental well-being for veterans and military families
  • Alignment: creating an agenda and shared goals for the veteran empowerment movement

The grants will be distributed to organizations in the veteran empowerment coalition(2) who are working collaboratively in one of the aforementioned issue areas. This guideline is designed to foster greater collaboration in the veteran empowerment movement so that projects benefit from the resources and expertise of a variety of relevant players.

As part of the grant application, each partner will complete a plan to reinvest the grant in a way that will help accomplish existing Got Your 6 commitments. This investment includes re-distributing the grant amount to supporting nonprofit partners based on the staff time and investment they have put into achieving the previous years’ commitment goals.

Got Your 6 will evaluate the merits of each proposal against a set of criteria. All proposed projects must exhibit the following elements:

  1. Empowerment: The project should approach problem solving with veterans, not just for veterans. Veteran empowerment organizations provide veterans and military families with tools and opportunities to help themselves and their communities. The Got Your 6 campaign is a coalition of partners working to advance the veteran empowerment movement. As such, the project’s goals should align with a positive approach to veteran reintegration and should frame veterans and military families as leaders and civic assets.
  2. Collaboration: The project should be either an intra- or inter-sector collaboration of organizations that leverages the resources, expertise and institutional wisdom of a variety of veteran-focused stakeholders. The project team’s make-up should also include organizations with a proven track record of working closely with other groups to solve social problems.
  3. Impact: The project should be conceived, designed and implemented with the goal of making a substantive impact in the veteran field. Proposals should include a detailed plan for measuring project impact.
  4. Change Potential: The project should offer a compelling and plausible strategy to change the system that drives the core problem being addressed. For instance, the ideal project might include a social messaging strategy that brings greater awareness to or elevates the narrative of the issue in question.

 

Use of Other Sources of Revenue

Got Your 6 uses the funding received from individual donors, sponsors and funders to support activation and awareness-driving activities through public relations, marketing, web, social media, production, events, advertising, and campaign management. Sponsors of Got Your 6 are also our corporate and nonprofit partners in the campaign’s effort to bridge the civilian-military divide. Got Your 6 works with each sponsor to determine the most effective methods by which they can help change the conversation in America, so that veterans are perceived as leaders and civic assets.

In 2012, Be the Change, Inc. reported operating expenses for Got Your 6 of $688,505. BTC retained $110,300 from the Got Your 6 campaign, all of which was spent on expenses related to the fiscal sponsorship of Got Your 6—including staffing, travel, overhead, and administrative expenses. Got Your 6 also received $2,796,740 in in-kind and pro bono support in 2012.

In 2013, Be the Change, Inc. reported operating expenses for Got Your 6 of $1,096,030. BTC retained $71,643 from the Got Your 6 campaign, all of which was spent on expenses related to the fiscal sponsorship of Got Your 6—including staffing, travel, overhead, and administrative expenses. Got Your 6 also received $8,860,000 in in-kind and pro bono support in 2013.

In 2014, Be the Change, Inc. predicts operating expenses for Got Your 6 of $1,483,744. BTC plans to retain $155,558 from the Got Your 6 campaign, all of which is spent on expenses related to the fiscal sponsorship of Got Your 6—including staffing, travel, overhead, and administrative expenses. Got Your 6 estimates $10,000,000 in in-kind and pro bono support in 2014.

In 2015, Be the Change, Inc. predicts operating expenses for Got Your 6 of $2,403,454. BTC plans to retain $338,586 from the Got Your 6 campaign, all of which is spent on expenses related to the fiscal sponsorship of Got Your 6—including staffing, travel, overhead, and administrative expenses. Got Your 6 estimates $4,000,000 in in-kind and pro bono support in 2015.

Be The Change, Inc. Audited Financial Statement