The Got Your 6 Campaign (the “Campaign,” “we”, or “us”), a program executed by Be The Change, Inc. (“BTC”), respects the privacy of every visitor to our website. Your privacy is a priority, and we go to great lengths to protect it. This Internet Site Privacy Policy (the “Policy”) explains our online information practices. This Policy may be changed or updated from time to time, and without prior notice to you. By visiting the Campaign website at (the “Site”), you acknowledge your agreement to be bound by the practices described in this Policy. We encourage you to read through and review this Policy each time you access the Site. IF YOU DO NOT AGREE WITH ANY PART OF THIS POLICY, YOU MUST NOT USE THE SITE.

  1. Protecting your privacy
    1. The Campaign does not share your name, e-mail address, and mailing address (collectively, your “Personal Information”) with any third-parties, without your consent, except as stated below.
    2. You have complete control over the emails you receive from us and any third-parties, except as stated below.
    3. Your Campaign Site account is password-protected. It is your obligation to safeguard your password. To update your password, login to your account, click on “Settings” and select “Change Password.”
    4. The Campaign does utilize tracking devices, such as “cookies,” “web beacons,” single-pixel gifs, etc., subject to the terms below.
    5. Postings made on the Site may include hyperlinks to third-party websites (including, but not limited to those of Affiliate Third-Parties (defined below)), and such websites will have different privacy policies than those set forth herein. We hereby disclaim any and all responsibility for compliance with the privacy policies of those third-party websites, and strongly urge you to review these third-party privacy policies.
    6. The Campaign does not knowingly collect information from individuals under the age of 13, in accordance with COPPA. If we become informed that a posting has been made by a person under the age of 13, we will remove all materials posted by such individual and will delete the account used by such person to access our website.
  2. Data we collect and store
    1. As part of the registration process (which is not required to access or use the Site), we collect your Personal Information. We may additionally track data relating to your behavior on the Site, including, but not limited to, which hyperlinks you access, which Affiliate Third Parties (defined below) you choose to receive information from, any organizational affiliations you choose to identify yourself as being a part of, and your general geographic region (your “Campaign Activity Information”). Please do not register, post, or publish any information on the Site which you expect to remain private, including, but not limited to, any Personal Information and/or Campaign Activity Information.
    2. All individuals and/or groups submitting pictures to Got Your 6 on the website and/or through Got Your 6’s social media channels, are granting Got Your 6 full permission to use and/or distribute in Got Your 6 marketing promotions.
    3. We make good faith efforts to store all collected data in a secure operating environment that is not available to the public, although we cannot guarantee complete security. All of our collected data resides on servers in the United States.
    4. Our web logs collect standard web log entries for each page served, including your IP address, page URL, and timestamp. Web logs help us to diagnose problems with our server, to administer the Campaign’s website, and to otherwise provide our services to you.
    5. At any time you may access the data which we have stored about you by contacting our Help Desk via e-mail at, and including the words “Help Desk” in the subject line. If any data is incorrect, you will be allowed to make any reasonable correction, amendment and/or deletion (as long as the purportedly inaccurate data is not otherwise required to be retained by law or for any other legitimate business purpose).
  3. How we may use your data
    1. The default settings for the Site assume that you do not want to receive communications from the Campaign.
      1. By registering your Personal Information with the Campaign, either on the Site itself, or through any other method, you consent to the Campaign sending you communications – either electronically or through the US post office.
      2. If at some point you wish to stop receiving communications from the Campaign, you may do so by clicking on the unsubscribe language (or other language of a similar nature) that appears at the bottom of any email originated from the Campaign. Alternatively, you may do so by sending an email to, and including the identical Personal Information used when first registering.
    2. The default settings for the Site assume that you do not want to receive communications from organizations linking to the Site, or have your Personal Information and/or Campaign Activity Information shared with them.
      1. If you would like to receive direct communication from organizations linking to the Site, you may do so by checking the corresponding box located alongside the text, “Keep me updated by [name of organization]” (or other language of a similar nature) when so indicated during the Site registration process. Upon finalizing your registration, the Campaign will inform the respective organization(s) of your interest to receive communications from them. Additionally, the Campaign may, in its sole discretion, provide the respective organization(s) with your Personal Information and/or Campaign Activity Information so that they may better serve your needs.
      2. If you choose to receive direct communications from organizations linking to the Site, including those of Affiliate Third-Parties (defined below), please be advised that: (A) the Campaign has no control over the content, frequency and/or any other aspect of such communications; and (B) although we do not sell or trade our contact lists, it is fairly common practice for organizations to rent or trade the names and addresses of their donors with other organizations. Accordingly, we strongly urge you to review the terms of service, privacy policies and/or other like policies of any organization prior to consenting to our transmission of your Personal Information and/or Campaign Activity Information to such organization.
      3. If at some point you wish to cease receiving communications from organization(s) that you have previously indicated a desire to receive communications from via the Site, you must contact the respective organization(s) directly. The Campaign shall in no way be responsible for terminating any such communications from these organization(s).
    3. Notwithstanding the foregoing, we may share your Personal Information and/or Campaign Activity Information with the following:
      1. BTC, ServiceNation, Opportunity Nation (Affiliate Third-Parties”)
      2. Any third-parties engaged by the Campaign to help us operate our organization, including the Site, such us web site programmers, database administrators, etc.
    4. While we strongly encourage the groups identified in sections 3(c)(i) and 3(c)(ii) to not share your Personal Information and/or Campaign Activity Information, or use it for any purpose other than as instructed by us, we make no warranties, guaranties or representations as their use of such information.
      1. If at some point the organizations identified in sections 3(c)(i) and 3(c)(ii) communicate with you directly, and you wish for such communications to cease, you must contact the respective organization(s) directly. The Campaign shall in no way be responsible for terminating any such communications from these organization(s).
    5. Upon registering with the Site, we may utilize your Personal Information and/or Campaign Activity Information for internal purposes to help us personalize the experience for each user and to operate, maintain and improve the features and functionality of our website.
    6. Notwithstanding anything to the contrary set forth herein, the Campaign: (1) may disclose information about its users if required to do so by law or in the good faith belief that such disclosure is reasonably necessary to respond to subpoenas, court orders, or other legal process; and (2) may also disclose information about its users to law enforcement officers or others, in the good faith belief that such disclosure is reasonably necessary to: (i) enforce this Policy; (ii) respond to claims that any posting or other content violates the rights of third-parties; (iii) or protect the rights, property, or personal safety of the Campaign, its users or the general public.
    7. In the event that the Campaign is involved in a bankruptcy, merger, acquisition, reorganization or sale of assets, your information may be sold or transferred as part of that transaction. The promises in this Policy will apply to your information as transferred to the new entity.
  4. How we use cookies
    1. We send “cookies” to your computer and use other technologies to enhance your online experience. A “cookie” can be either permanent (i.e., it remains on your computer until you delete it) or temporary (i.e., it lasts only until you close your browser). A “cookie” is a small text file that helps us recognize repeat visitors, facilitate the visitor’s ongoing access to and use of the site, and track usage behavior and compile aggregate data that can lead to website improvements. If you do not want information collected through the use of cookies, you can deny or accept the cookie feature using a simple procedure available in most browsers. If you block cookies, however, you may lose some website functionality.
  5. Archiving and display of Site postings by search engines and other sites
    1. Search engines and other websites unaffiliated with the Campaign may archive or otherwise make available information publicly displayed on our website.
  6. Enforcement, dispute resolution, and arbitration
    1. The Campaign is committed to resolving complaints about your privacy and our collection or use of your personal information in a timely, direct, and informal manner. When we receive written complaints, we will contact the complaining user regarding his or her concerns. Please submit all questions or concerns by sending an e-mail to Any and all complaints that we are unable to resolve in this manner, however, are subject to the terms contained in sections 6(c) and 7 below.
    2. The Campaign has further committed to cooperate with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of personal data that cannot be resolved between the Campaign and an individual. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed by the Campaign, please contact your local regulatory authority.
    3. Any and all claims, disputes, or controversies you may have against Campaign arising out of, relating to, or connected in any way with this Policy, or the Site, that are not resolved pursuant to section 6(a), shall be resolved exclusively by final and binding arbitration administered by the American Arbitration Association (“AAA”) and conducted before a single arbitrator pursuant to the applicable Rules and Procedures established by AAA (“Rules and Procedures”) unless you opt-out of this arbitration provision using the process explained below. Such arbitration shall be subject to the following terms:
      1. The arbitration shall be held at a location determined by AAA pursuant to the Rules and Procedures (provided that such location is reasonably convenient for You), or at such other location as may be mutually agreed upon by You and the Campaign;
      2. The arbitrator shall apply Massachusetts law consistent with the Federal Arbitration Act and applicable statutes of limitations, and shall honor claims of privilege recognized at law;
      3. There shall be no authority for any claims to be arbitrated on a class or representative basis. Arbitration can decide only your and/or the Campaign’s individual claims, and the arbitrator may not consolidate or join the claims of other persons or parties who may be similarly situated;
      4. In the event that you are able to demonstrate that the costs of arbitration will be prohibitive as compared to the costs of litigation, the Campaign will pay as much of your filing and hearing fees in connection with the arbitration as the arbitrator deems necessary to prevent the arbitration from being cost-prohibitive; and
      5. With the exception of subpart (iii) above, if any part of this arbitration provision is deemed to be invalid, unenforceable or illegal, or otherwise conflicts with the Rules and Procedures established by AAA, then the balance of this arbitration provision shall remain in effect and shall be construed in accordance with its terms as if the invalid, unenforceable, illegal or conflicting provision were not contained herein. If, however, subpart (iii) is found to be invalid, unenforceable or illegal, then the entirety of this Arbitration Provision shall be null and void, and neither you nor the Campaign shall be entitled to arbitrate their dispute. For more information on AAA and its Rules and Procedures, End Users may visit the AAA website. As used in this arbitration provision, the Campaign shall also include the officers, directors, agents and employees of the Campaign and BTC.
    4. For the avoidance of doubt, section 6(c) requires you to waive your rights to sue the Campaign in court before a judge and jury, and to waive any right to participate in any “class action” lawsuit or “class action” arbitration against the Campaign regarding any issue that could otherwise be settled by arbitration.
  7. Right to Opt-Out of This Arbitration Provision
    1. The Campaign does not require you to accept arbitration even though you may have otherwise assented to this Policy. You may opt-out (reject) arbitration within the first 30 days after first visiting the Site by writing the Campaign an e-mail (at, or by sending the Campaign a signed letter to Got Your 6, Attn: Legal Department, 200 Clarendon Street, 29th Floor Boston, MA 02116. The email and/or letter you send us should include your printed name, the words, “Reject Arbitration” in the header or subject line, your mailing address, your phone number, and whether or not you want a written confirmation. Your electronic or written opt-out letter will override your assent to the arbitration provision contained herein, but no other provision of this document.
  8. Help feedback
    1. If you need any assistance or would like to provide feedback on this document, please e-mail us at Alternatively, you may send us written communication at:Got Your 6
      Attention: Legal Department
      200 Clarendon Street,
      29th Floor
      Boston, MA 02116