Veterans Empowerment Group ‘Got Your 6’ Turns Five

Celebrating five years of impact, Got Your 6 looks to the future

WASHINGTON (May 12, 2017) – Five years ago today, nearly every major studio, network, and talent agency in the entertainment industry came together in an unprecedented show of unity to launch Got Your 6, an organization that continues to change the way Americans think about veterans. Since 2012, Got Your 6 has employed a combination of collaborative and culture change programs to demonstrate that veterans are leaders, team builders, and problem solvers who have the unique potential to strengthen communities across the country.

“In the military, ‘Got your six’ means ‘I’ve got your back,” said Iraq War veteran and Got Your 6 Executive Director Bill Rausch. “Over the past five years, we haven’t just had our veterans’ backs; we’ve shown Americans that veterans continue to have their backs by proving they are the leaders and civic assets we know them to be.”

Through collaborative programs, Got Your 6 unites the nation’s leading veteran empowerment organizations to create opportunities for veterans to continue serving in their communities. Got Your 6 funds this coalition of nonprofit partners through donations generated from an annual cause-marketing partnership with Macy’s. Since 2012, Got Your 6 has distributed nearly $6.4 million in grants to innovative programs focused on empowering veterans and building stronger communities. Got Your 6 grantees have: secured 585,000 commitments to hire veterans and military families; housed more than 41,000 chronically homeless veterans; and organized veterans and military family members to complete nearly seven million hours of volunteer service.

Through its Culture Change Programs, Got Your 6 works to normalize the depictions of veterans in popular culture and dispel common myths about the veteran population. Through the 6 Certified program, Got Your 6 highlights film, television, digital, and theatrical projects that portray veterans accurately and responsibly. To date, the group has recognized 41 projects that present veterans as diverse and varied as the country they served.

To further bust myths about veterans, Got Your 6 hosts an annual Storytellers program, which celebrates the accomplishments and inspirational stories of veterans. The events highlight veterans who deliver TED-style talks about their ideas, accomplishments, philosophies, and the many contributions they are making in their communities and workplaces. The talks, which are live-streamed and available online, have been viewed more than six million times.

Since 2012, Got Your 6 has also contributed significant research to the veteran empowerment movement. The annual Veterans Civic Health Index provides evidenced-based support about positive trends in levels of civic engagement. It provides tangible evidence that veterans volunteer, engage with local governments and community organizations, vote, and help neighbors, all at rates higher than their non-veteran counterparts.

Finally, in order to better understand and inform the public’s views of veterans, Got Your 6 will release a perceptions shift study this summer. The study will serve as the most robust report to date to validate Got Your 6’s five years of culture change impact and provide a blueprint for addressing ongoing challenges around the misperceptions of veterans.

The work of Got Your 6 is made possible by the generous support of Macy’s, Wounded Warrior Project, Veterans United Foundation, Aspen Dental, American Express, and many other sponsors. To support Got Your 6 with a tax-deductible contribution, visit www.gotyour6.org/donate.

About Got Your 6
Got Your 6 unites nonprofit, Hollywood, and government partners to empower veterans. We believe that veterans are leaders, team builders, and problem solvers who have the unique potential to strengthen communities across the country. As a coalition, Got Your 6 works to integrate these perspectives into popular culture, engage veterans and civilians together to foster understanding, and empower veterans to lead in their communities. For more information, visit www.gotyour6.org.

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