“Got Your 6”: A Model for Coalition CSR

Posted May 29, 2012

In military parlance, “Got Your 6” means “I’ve got your back.”

 

This Memorial Day, I draw your attention to a unique collaboration in the entertainment industry, which truly has the back of veterans.  The Got Your 6 campaign aims to advance the successful reintegration of the more than 1 million veterans returning back into civilian life over the next five years.  As Got Your 6 asserts: “In order to best inspire these individuals to success, the campaign works to ensure that they return home as civic assets and leaders who will reinvigorate our communities.”

 

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